Better to manage and mitigate than to rue and restore.

Debts are not wine.. Don't let them age.

It's easy to make a buck. It's a lot tougher to make a difference.

Trust is vanity. Risk is sanity. Mitigation is reality.


Financial Services

Need financial assistance

Startup Advisory Services

Guidance for startups

HR Advisory Services

Need advice on HR

Legal Advisory Services

Touch base for legal advisory

Risk Management Services

Cover your risk through us

Virtual CFO Services

Chief Financial Officer Services and CFO for Start Ups, Small to Mid Size Companies

Credit Risk Advisory Services

Credit Risk mitigation


Our Features

Our features for your business

Financial Services

Advisory and capital-raising services (includes preliminary due diligence, arranging PE funding and funding from PSU banks/ Private Banks/ NBFC’s/ Angel Investors)

Finance Function Outsourcing

Virtual CFO Services (can include all or some aspects of corporate finance, risk management and legal advisory services based upon customer’s requirement)

Outsourcing of Credit & Collections

Assurance and Audit

Startup Advisory Services

Total Outsourcing of Finance, Legal and Secretarial Functions

Partial Outsourcing: Virtual CFO Services, Outsourcing of Credit & Collections, Outsourcing of Legal and Contractual Reviews

Handholding in setting up above functions in-house


HR Advisory Services

Virtual CHRO Services (can include all or some aspects of corporate HR based upon customer’s requirement)

Recruitment and Hire – on roll & Off roll

Labor law compliances advisory

Policy framing advisory

Legal Advice on HR Matters

Employee Related Litigations and Union related matters

Compensation Structure & Appraisal



Separation processes

Legal Advisory Services

Registration & Incorporation Services

Compliance with Statutory and regulatory requirements

Review of all Legal Agreements and Contracts

Specific Legal Advice on various acts and HR related issues

Tax Advisory Services

Tax (including all or any of the Direct Tax and Indirect Taxes [GST/VAT], etc.) & Legal (Legal & Metrology Act, Shops & Establishments Act, Companies Act etc.) Retainership Services

Specific Advice on any VAT/Service Tax/ GST issues

Specific Advice/help on any Struck up Past Tax Assessments

Risk Management Services

Identification of key risks and mitigation of the same

Evaluation of Internal Financial Control Systems (IFSC) and Risk Management Systems

Process Re-Engineering

Credit Risk mitigation by Credit Risk Advisory Services

Third Party Collections and Para legal Services

Aligning unsecured credit from Vendors and resolution of Vendor Conflicts

Credit Rating Advisory

Suggestions on Improvement of Risk Coverage by existing insurance policies

Risk Based Internal Audits

Virtual CFO Services

Setting up Robust Financial Processes & Control

Ensuring all regulatory compliance

Oversee the Financial Planning

Oversee the Financial Reporting and Closure of Financial Statements

Liaison with bankers, attorneys, vendors, insurance agents, etc.

Assistance in obtaining financing from banks, including assistance with negotiations.

Review/negotiation of insurance policies

Custom designed policies and procedure for credit and collections

Credit Risk Advisory Services

Detailed credit reviews by our in-house underwriters/ analysts

Partial/ Total Outsourcing of Risk Function (including Credit & Collections)

Third Party Collections and Para Legal Services- for helping companies in resolving debtor delinquencies, whether debtor is located in India or any other part of the world

Warning the clients on any defaults/ significant delays in the Industry by their approved debtors

Guiding/ hand holding/ training the In-House Finance Team and other stake holders at the client site on the Do’s and Don’ts of Credit Risk management

Getting Insurance Coverage for Trade receivables (if found cost effective and feasible after our due diligence)

Informing the In-House Finance Team and other stake holders from time to time on any issues related to the Credit Risk

Our Process

It's not just about ideas. It's about MAKING IDEAS HAPPEN














Ashish Pasricha

C.A., C.S., C.M.A., L.L.B

Rich and hands on experience in virtually all the facets of corporate finance including setting up credit & collection function along with business development, process improvements & risk advisory.

Experience across diverse industries including distribution, telecom, consulting, credit rating and IT.

Former CFO of a USD 300 Million Indonesian Arm of an Indian MNC

Has also worked for EMEA and American Regions apart from India.

Worked with companies like HCL, Agilent Technologies, Spice Retail, Onicra Credit Rating Agency of India Limited.

Won various laurels for setting up functions and scaling them up from the scratch, for developing new innovative products and for continuous drive & zeal to improve & innovate

Facts and Figures

Our facts and figures till date


Get in Touch

Contact us anytime, at your convenience. We are always there.

Contact Info

Fortuity Advisory Services LLP (ForCons)
138, 1st Floor, Antriksh Bhawan,
22, K.G.Marg, Connaught Place,
New Delhi-110001, India
P: 9958198889/ 9811627458